What characteristic does Insulbrick attempt to mimic?

Insulbrick is designed to simulate the appearance of brick while serving as a siding material. This characteristic allows it to provide the aesthetic appeal of traditional brick exteriors at a lower cost and with less weight. Its visual mimicry is particularly valued in architectural design because it offers a way to achieve a classic and appealing look without the associated maintenance and installation complexities of real brick. Thus, Insulbrick fits seamlessly into various architectural styles, enhancing the overall appearance of a structure.